Meet Anneke Baeten, Marketing Director, Australia
As our Marketing Director in Australia (leading Marketing, Digital and Creative), Anneke Baeten loves working with her teams, not just for their huge talent but also their willingness to bravely and enthusiastically embrace change.
“Change is seemingly the only constant at RXA which presents amazing opportunities” she explained. “I am constantly energised by our drive to deliver industry best practice and continued innovation. I love our outstanding digital achievements such as Emperia, our smart lead capture and qualifying tool. Our award-winning creative team has done amazing transformation work and the marketing team always develop gold standard, industry-award winning marketing campaigns with a strategic marketing focus. All of that with the customer and the business in mind. What’s not to love?!”
Anneke started in exhibitions on a six-month contract from academic publisher Elsevier, another division of RELX, and is still with us 7.5 years later. Embracing the spirit of innovation, and always eager to explore new solutions, her responsibilities and career opportunities quickly grew.
“We shape our own future and career at RX; however, our leadership is also focused on talent development, and I have certainly been a beneficiary of that policy. I am never bored but I am (almost) always excited about what’s next!”